About me

Zhang Zekun

Zhang Zekun

Digital Experience Designer

Digital Experience Designer

I used to work as a creative designer at Xiaomi Japan, responsible for various design support in marketing, web, and e-commerce. My job was to infuse design into project visions, workflows, marketing, and user experience. I believe that comprehensive design thinking is an indispensable force driving modern product design.

I used to work as a creative designer at Xiaomi Japan, responsible for various design support in marketing, web, and e-commerce. My job was to infuse design into project visions, workflows, marketing, and user experience. I believe that comprehensive design thinking is an indispensable force driving modern product design.

I graduated from the top design institute in Japan, Tama Art University, with a master's degree. I specialized in interactive design research, and also took courses in product, visual, spatial, and digital media arts. My strengths lie in interdisciplinary learning, cross-cultural openness, and outstanding communication and understanding skills.

I graduated from the top design institute in Japan, Tama Art University, with a master's degree. I specialized in interactive design research, and also took courses in product, visual, spatial, and digital media arts. My strengths lie in interdisciplinary learning, cross-cultural openness, and outstanding communication and understanding skills.

Experience

(Creative Designer) Xiaomi Japan

June 2022 - July 2023

  • Responsible for the visual design of marketing-related content, as well as exploring and designing the experience and visual standards on the Japanese e-commerce platform. A total of 40+ sets of visual design solutions were delivered to the social media marketing and e-commerce operation team, ensuring the exposure of 20+ products during the preheating, launching, and promotion phases.

  • Explored solutions for improving the online shopping experience in Japan, resulting in a fresh e-commerce platform design. This includes 10+ category header banners, more than 10 banner variations for new arrivals and promotions, as well as design guidelines for 3 different sizes for web and mobile. The shopping experience was revamped based on categories, new products, and events, enhancing local user awareness of the Xiaomi brand.

  • According to the daily life and consumption habits of the Japanese market users, brainstorm, produce, and maintain designs and resources that match. Provide design and support plans for Xiaomi Japan's social media promotion and fan management, explore better media marketing design solutions in various media such as print posters, dynamic graphics, videos, live broadcasts, covering several tweets with millions of views.

(Creative Designer) Xiaomi Japan

June 2022 - July 2023

  • Responsible for the visual design of marketing-related content, as well as exploring and designing the experience and visual standards on the Japanese e-commerce platform. A total of 40+ sets of visual design solutions were delivered to the social media marketing and e-commerce operation team, ensuring the exposure of 20+ products during the preheating, launching, and promotion phases.

  • Explored solutions for improving the online shopping experience in Japan, resulting in a fresh e-commerce platform design. This includes 10+ category header banners, more than 10 banner variations for new arrivals and promotions, as well as design guidelines for 3 different sizes for web and mobile. The shopping experience was revamped based on categories, new products, and events, enhancing local user awareness of the Xiaomi brand.

  • According to the daily life and consumption habits of the Japanese market users, brainstorm, produce, and maintain designs and resources that match. Provide design and support plans for Xiaomi Japan's social media promotion and fan management, explore better media marketing design solutions in various media such as print posters, dynamic graphics, videos, live broadcasts, covering several tweets with millions of views.

(Creative Designer) Xiaomi Japan

June 2022 - July 2023

  • Responsible for the visual design of marketing-related content, as well as exploring and designing the experience and visual standards on the Japanese e-commerce platform. A total of 40+ sets of visual design solutions were delivered to the social media marketing and e-commerce operation team, ensuring the exposure of 20+ products during the preheating, launching, and promotion phases.

  • Explored solutions for improving the online shopping experience in Japan, resulting in a fresh e-commerce platform design. This includes 10+ category header banners, more than 10 banner variations for new arrivals and promotions, as well as design guidelines for 3 different sizes for web and mobile. The shopping experience was revamped based on categories, new products, and events, enhancing local user awareness of the Xiaomi brand.

  • According to the daily life and consumption habits of the Japanese market users, brainstorm, produce, and maintain designs and resources that match. Provide design and support plans for Xiaomi Japan's social media promotion and fan management, explore better media marketing design solutions in various media such as print posters, dynamic graphics, videos, live broadcasts, covering several tweets with millions of views.

Education

(Information Design) Tama Art University

April 2022 - March 2023

  • Research area of ​​intelligence design - Research group of experiential design - Member.

  • Obtained a master's degree, the topic "Research on the design of plant-themed applications", involving more than 20 initial plans, attempting several different production methods, producing several demo prototypes, conducting dialogues and tests with three different audience groups, reaching the final design of three prototypes, and participating in two public exhibitions. The research topic has explored the experimental mode of the same theme in multiple directions, accumulating design ideas for making independent service-oriented applications and experience in designing public displays.

  • Graduate School Information Design Professional Exhibition - Curating and Accounting // Tama Art University Campus Open Day - Visual Design, Translation, and Professor's Assistant.

(Information Design) Tama Art University

April 2022 - March 2023

  • Research area of ​​intelligence design - Research group of experiential design - Member.

  • Obtained a master's degree, the topic "Research on the design of plant-themed applications", involving more than 20 initial plans, attempting several different production methods, producing several demo prototypes, conducting dialogues and tests with three different audience groups, reaching the final design of three prototypes, and participating in two public exhibitions. The research topic has explored the experimental mode of the same theme in multiple directions, accumulating design ideas for making independent service-oriented applications and experience in designing public displays.

  • Graduate School Information Design Professional Exhibition - Curating and Accounting // Tama Art University Campus Open Day - Visual Design, Translation, and Professor's Assistant.

(Information Design) Tama Art University

April 2022 - March 2023

  • Research area of ​​intelligence design - Research group of experiential design - Member.

  • Obtained a master's degree, the topic "Research on the design of plant-themed applications", involving more than 20 initial plans, attempting several different production methods, producing several demo prototypes, conducting dialogues and tests with three different audience groups, reaching the final design of three prototypes, and participating in two public exhibitions. The research topic has explored the experimental mode of the same theme in multiple directions, accumulating design ideas for making independent service-oriented applications and experience in designing public displays.

  • Graduate School Information Design Professional Exhibition - Curating and Accounting // Tama Art University Campus Open Day - Visual Design, Translation, and Professor's Assistant.

(Interactive media) Tokyo University of the Arts

April 2021 - March 2022

  • Interactive Media Design Department.

  • After completing the postgraduate course, I worked on the project 'Exploration of the Media Art Expression Form of Music and Color,' with 'Playing Fireworks' as the theme. I used digital input from a MIDI piano to control the program and simulate the release of fireworks with animation effects, creating a media art installation.

  • The team completed the feasibility study, MIDI input and color matching scheme, and fireworks simulation effect design together. I was responsible for the visual design of the scheme, completed the Touchdesigner program production and exhibition effect design. Finally, it was exhibited at the interactive media design exhibition and received good feedback.

(Interactive media) Tokyo University of the Arts

April 2021 - March 2022

  • Interactive Media Design Department.

  • After completing the postgraduate course, I worked on the project 'Exploration of the Media Art Expression Form of Music and Color,' with 'Playing Fireworks' as the theme. I used digital input from a MIDI piano to control the program and simulate the release of fireworks with animation effects, creating a media art installation.

  • The team completed the feasibility study, MIDI input and color matching scheme, and fireworks simulation effect design together. I was responsible for the visual design of the scheme, completed the Touchdesigner program production and exhibition effect design. Finally, it was exhibited at the interactive media design exhibition and received good feedback.

(Interactive media) Tokyo University of the Arts

April 2021 - March 2022

  • Interactive Media Design Department.

  • After completing the postgraduate course, I worked on the project 'Exploration of the Media Art Expression Form of Music and Color,' with 'Playing Fireworks' as the theme. I used digital input from a MIDI piano to control the program and simulate the release of fireworks with animation effects, creating a media art installation.

  • The team completed the feasibility study, MIDI input and color matching scheme, and fireworks simulation effect design together. I was responsible for the visual design of the scheme, completed the Touchdesigner program production and exhibition effect design. Finally, it was exhibited at the interactive media design exhibition and received good feedback.

(Landscape Design) Central South University of Forestry and Technology

September 2014 - June 2018

  • Obtained a bachelor's degree, with the graduation thesis 'Comparative Analysis of the Application of Flower Recognition Software in Plant Recognition in Changsha City,' awarded the Excellent Graduation Thesis of Central South University of Forestry and Technology, and won the third prize in the 9th Garden and Metallurgy Cup International University Student Competition.

  • College Student Union - Vice President.

  • During my time at school, I won various awards such as 'Outstanding Individual,' 'Advanced Individual,' 'Outstanding Student Union Cadre,' and 'Outstanding Graduate' for four consecutive years.

(Landscape Design) Central South University of Forestry and Technology

September 2014 - June 2018

  • Obtained a bachelor's degree, with the graduation thesis 'Comparative Analysis of the Application of Flower Recognition Software in Plant Recognition in Changsha City,' awarded the Excellent Graduation Thesis of Central South University of Forestry and Technology, and won the third prize in the 9th Garden and Metallurgy Cup International University Student Competition.

  • College Student Union - Vice President.

  • During my time at school, I won various awards such as 'Outstanding Individual,' 'Advanced Individual,' 'Outstanding Student Union Cadre,' and 'Outstanding Graduate' for four consecutive years.

(Landscape Design) Central South University of Forestry and Technology

September 2014 - June 2018

  • Obtained a bachelor's degree, with the graduation thesis 'Comparative Analysis of the Application of Flower Recognition Software in Plant Recognition in Changsha City,' awarded the Excellent Graduation Thesis of Central South University of Forestry and Technology, and won the third prize in the 9th Garden and Metallurgy Cup International University Student Competition.

  • College Student Union - Vice President.

  • During my time at school, I won various awards such as 'Outstanding Individual,' 'Advanced Individual,' 'Outstanding Student Union Cadre,' and 'Outstanding Graduate' for four consecutive years.

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