Before Xiaomi shifted to official direct sales, the online store was diluted by both the platform's own standards and the agents' outputs: categories and generations were mixed up, promotions and new arrivals had different marketing messages, the design was rough, and the information noise overshadowed the product itself. It wasn't that users didn't want to buy, but they couldn't figure out which product was right for them, so trust could not be established.

Therefore, the core objective was to make the product line understandable at a glance, ensure selling points could be quickly grasped, prevent interruptions in the browsing process, while also accommodating new products and promotions with a consistent experience across both mobile and desktop. However, the promotional narrative and the category narrative are always in conflict. My approach was to set priorities: use categories as the top of the homepage, place campaigns and new arrivals below but with dedicated subpages to ensure exposure, making the understanding of the Xiaomi product line the highest priority.

One thing that had to be guaranteed was: users could start from a category and find the product they really wanted within a few steps. Combining local culture and Amazon platform guidelines to optimize the copywriting and visual structure, we produced a new version of the store homepage, which consistently outperformed the original agent's version in terms of data. The new store has since served as the foundation for ongoing new launches and campaigns and continues to be used.