Culture and MiFan community

A sense of involvement and sincere communication are cross-cultural

Field:

Brand Culture

Category:

Brand Culture

Time:

2023.4 - 2023.7

Summary:

Summary:

In a market as mature and cautious as Japan, exposure alone cannot build trust. How quickly a new brand breaks the ice depends on whether users are willing to get involved and embrace it as a part of their own lives.

Details:

Details:

Focusing on productivity tablets and smart bands, we held two participatory competitions—the Wallpaper Design Competition and the Wristband Design Competition—and turned all the rules, processes, and visual assets into reusable templates.

The Wallpaper Design Competition accumulated over 3 million tweet views and thousands of submissions; the Wristband Design Competition accumulated over 4 million tweet views, hundreds of submissions, and voting participations. What it brought was not just views; more importantly, during the process, fans truly understood the product's usage scenarios, truly won their favorite prizes, and truly witnessed that “something beautiful is about to happen.”


Centering around productivity tablets and smart bands, we organized two participatory competitions—the Wallpaper Design Competition and the Wristband Design Competition—and turned all the rules, processes, and visual assets into reusable templates.

The Wallpaper Design Competition accumulated over 3 million tweet views and thousands of submissions; the Wristband Design Competition accumulated over 4 million tweet views, hundreds of submissions, and voting participations. What it brought was not just views, but more importantly, through the process, fans truly understood the product's usage scenarios, truly won their favorite prizes, and truly witnessed that "something beautiful is about to happen."